The problem of identity is raised via fashion, which as a means of identity construction, promises the expression of one’s individual personality, and yet is also a mass marketed form of homogeneity.

Denim Body Bags conflates notions of fashion and death that are generally held distinct, to suggest that the two industries may not be as unrelated as one likes to think.
The problem of identity is raised through fashion, which as a means of identity construction, promises the expression of one’s individual personality, and yet is also a mass marketed form of homogeneity. The same contradiction is found with raised stakes in the paradoxical nature of death; death being simultaneously the ultimate concertinaing of one’s identity, and yet the most anonymous state. Through the icon of the Levi’s tag, this question is further tied to that of America and its role in global politics and economics. Levi’s is the signature of American glamour, glorified youth and sexy individuality, much co-vet ed in countries throughout the world. Yet America is also the direct and indirect source of much de-st ruction and death in many of those countries. At the time of this writing, the body bags are returning most conspicuously from Iraq. Thus presented, Denim Body Bags questions the price, and indeed the very possibility of identity in the context of such ambiguous forms of globalisation. These Levi’s for instance, are to die for.