The works not only discuss the loss of identity but the loss of an independent livelihood.

The globalised capitalist world order fixes everybody’s needs for the benefit of its own market. Cultural identities are being erased, so that new strategies may capture the imagination of every human and garner marketing advantages. “What to Wear?” discusses the dialectics of the psychosomatic making of a potentially good colonial target. It depicts a Filipino enwrapped in subtle distress to accommodate the stimulus his mental faculties are going to respond to.